I have not updated this blog in over five years.
Any thoughts about how to turn this into a mutually beneficial venture? I am uncertain about how much to charge. They are currently waiting to see how much I propose they pay.
I am prepared to update the blog before posting their ad in order to increase hits the day they monitor.
First, a question... do you have an established way to prove not only your traffic but your demographic? Something like Google AdSense? If you can prove that your visitors are highly likely to be in their target customer range, you might be able to negotiate more. For instance, if we're talking about a car dealership in Los Angeles, and you can prove that 90% of the visitors to your site reside in southern California, then you've got some leverage.
In theory, I like the pay-per-impression model (pay per thousand). They should pay to display the ad, not pay per click. It's not your task to determine if their advertisement is effective or not.
In fact, it might be easier to negotiate a deal on a pay-per-click basis, which would be better than having no deal at all. The rate per click on Google can be anywhere from $0.05 per click to $50 per click (ballpark figure) depending on the value of the potential sale, and how much the advertisers are willing to bid for the key word. So, for example, key words for class action lawsuits and high ticket items like yachts for sale are likely to bring more per click than an ad for your local Dollar Store.
Thank you for the great answers. Gruumsh, I used what you said. I offered a $5 per month rate per 1000 impressions. I offered this Thursday or Friday and have not heard back from them. I told them that I would update the blog more frequently if we made an agreement. http://answers.yahoo.com/question/accuse_write?qid=20080225184653AAeb1Rw&kid=EZIuCWO1VTa97WG9K1jxlw0jKv2NfEq.jBLEe_yAv3GHlWtdshD_&s=comm&date=2008-03-03+09%3A14%3A06&.crumb=
>>I received an inquiry from a company that found my blog and thought it would be a good choice for the placement of an ad for one of their clients (a website).
TRUTH: They didn't sell the ad to the other company...they just said it would be a good choice. So if you quote $100, they might quote $500 and instantly make it impossible for them to buy it.
TRUTH: You said OK, and they will say "Good! Send us your price sheet" and you will spend lots of time on it for no reason and they will take that sheet and try to sell ad space on their sites because they are your competitors....no?...ask them for their website and contact them back via that website...are they an ad agency?...are they an intern at an ad agency who is sending emails to dozens of sites to get an idea about pricing?
(you didn't verify who they were and they have you jumping through hoops)
Since you have an established blog and can estimate the average traffic, and since they are the only advertiser, quote them a price per thousand. Ask them to pay the first 3 months up front and monthly thereafter.
That way you can work on increasing traffic and get paid more for future ad billings.
Some sites like Google's Ad Sense, but I think you can get more and keep a larger portion for yourself by working directly with the customer.
If you need personal help, send a note to trimagna at yahoo dot com
You should start posting new articles that is related to their business also start optimizing your site on search engines. Please read articles about bookmarking, social networking, forum posting, directory submission and other SEO activities that would promote your visitors.
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